Reid is a seasoned land specialist who comes from a multi-generational family of Farm and Ranch and Commercial Real Estate professionals and outdoor enthusiast. The core philosophy that he adheres to in all his personal and business dealing is one that has been passed down to him through generations - “Always strive to be a friend before you try and be an expert.” While Reid is an expert in his trade - fully proficient in land valuation, marketing, land management, wildlife, agriculture, investment strategies, etc. - his first prerogative is establishing a trusting relationship with clients and becoming attuned to each of their financial, personal, and emotional needs.

As owners and managers of family land and various real estate investments throughout the country gives him a relatable first hand perspective to recognize that the land holdings of a family or business are often their most valuable and cherished asset. There is no formula or template for which to value, market and sell land as there is with other asset classes. Each client and each ranch brings their own unique scenarios and value points to factor in. Recognizing this, he takes a deep dive into each opportunity to custom tailor a sales and investment strategy.

In addition to his experiences as a real estate professional, Reid also holds an extensive background in global supply chain, manufacturing, consumer technology, negotiation strategy and business development. He graduated Summa Cum Laude at the top of his business class from Auburn University with a BSBA in Supply Chain Management and later worked in Global Ops for both Apple and Advanced Micro Devices. .

When not driving from place to place seeing the wonders of Texas with his sidekick, a yellow lab named Trace, Reid is pursuing his passions in the outdoors by working on a ranch, hunting, fishing or spending quality time with his friends and family.